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North Korean officials have “reaffirmed their support for all objectives” in the Russia-Ukraine war, says Russian FM.
Russian Foreign Minister Sergey Lavrov, right, and North Korea's leader Kim Jong Un shake hands during their meeting in Wonsan, North Korea, on July 12, 2025 [Russian Foreign Ministry Press Service/via AP]
Published On 12 Jul 202512 Jul 2025
Russian Foreign Minister Sergey Lavrov has met with Kim Jong Un in North Korea, during which Pyongyang reaffirmed its support for Russia’s war in Ukraine in which thousands of its soldiers have been killed.
Lavrov “was received” by Kim, Russia’s Ministry of Foreign Affairs said on Telegram on Saturday, posting a video of the two men shaking hands and embracing in Wonsan. Russian and North Korean state media had announced the visit earlier, saying Lavrov would stay until Sunday.
It is the latest in a series of high-profile trips by top Moscow officials to North Korea as the countries deepen military and political ties with a focus on Russia’s offensive in Ukraine.
Pyongyang has become one of Moscow’s main allies during its more than three-year-long war in Ukraine, sending thousands of troops and conventional weapons to help the Kremlin remove Ukrainian forces from Kursk in Russia.
More than 6,000 North Korean soldiers have died in the Russia-Ukraine war, according to British Defence Intelligence.
North Korea has also agreed to dispatch 6,000 military engineers and builders to help reconstruction efforts there.
The South Korean intelligence service has said North Korea may be preparing to deploy additional troops in July or August.
The United States and South Korea have expressed concern that, in return, Kim may seek Russian technology transfers that could enhance the threat posed by his nuclear-armed military.
Earlier on Saturday, Lavrov met with his North Korean counterpart Choe Son Hui in Wonsan, a city on the country’s east coast, where a huge resort was opened earlier this month.
“We exchanged views on the situation surrounding the Ukrainian crisis … Our Korean friends confirmed their firm support for all the objectives of the special military operation, as well as for the actions of the Russian leadership and armed forces,” Russian news agency TASS quoted Lavrov as saying.
He also thanked the “heroic” North Korean soldiers, the Russian Foreign Ministry said.
In April, the two countries officially confirmed the deployment of North Korean troops to Russia for the first time, saying these troops had helped Russia to recapture the Kursk region – a claim contested by Ukraine.
Since then, Kim has been shown in state media paying tribute in front of flag-draped coffins of North Korean soldiers.
Russia’s Security Council Secretary Sergei Shoigu has visited Pyongyang multiple times this year.
The two heavily sanctioned nations signed a sweeping military deal last November, including a mutual defence clause, during a rare visit by Russian President Vladimir Putin to North Korea. Pyongyang has reportedly been directly arming Moscow to support its war in Ukraine.
In the meantime, Ukrainian President Volodymyr Zelenskyy said in his nightly address on Friday that US weapons shipments to his country had resumed, following the Pentagon’s decision to briefly halt the delivery of certain weapons to Kyiv over fears that US stockpiles were dwindling.
The US will deliver military supplies and send its envoy Keith Kellogg to Kyiv early next week, said Zelenskyy.
Source: News Agencies
Australia's leader Anthony Albanese will visit China and meet with President Xi Jinping this weekend as he seeks to strengthen ties with Canberra's largest trading partner.
Regional security and trade will take centre stage during the prime minister's six-day trip spanning three cities - Beijing, Shanghai and Chengdu.
"My government will continue to cooperate with China where we can, disagree where we must, and engage in our national interest," Albanese said in a statement.
The trip marks Albanese's second official visit to China - but the first since his re-election in May. It comes as countries around the world navigate US president Donald Trump's "America First" policies including tariffs.
China accounts for nearly a third of Australia's total trade and "will remain so for the foreseeable future", Albanese said.
"The relationship in China means jobs in Australia. It's as simple as that," he told reporters on Friday.
Albanese, whose Labor Party government was re-elected with an increased majority in May, had pledged among other things to create more jobs and bring back manufacturing in Australia.
Analysts say this trip signals a stabilisation of ties between Australia and China, even as Beijing has been trying to extend its military reach across the Pacific to some protest by Australia.
Last month, Australia's defence minister Richard Marles called on China to explain why it needs to have "such an extraordinary military build-up".
A rare Chinese military drill in the Tasman sea in February was also called "unusual" by Marles.
"Both sides recognise their differences... [and] agree those differences should not define the relationship," says James Laurenceson, director of Australia-China Relations Institute.
The two countries are not seeking geopolitical alignment, he said.
"They need to keep the politics stable and constructive so that other parts of the relationship, like businesses, cultural organisations, universities and so on can forge ahead with engagement in their own areas."
Mr Laurenceson notes, however, that Washington "will not be pleased" with Albanese's visit. But the prime minister has domestic support for this, he says.
"Washington is heading in a direction so plainly contrary to Australia's interests that any [leader] seen as kowtowing to the White House would face pushback at home," he says.
Beijing will continue to criticise Australia's involvement in the Aukus submarine deal with its longstanding allies, the UK and the US, observers tell the BBC, while Canberra will reiterate its commitment to the pact - even as Trump's administration has recently put the agreement under review.
But disagreements over issues like Aukus will not thwart Australia's and China's relationship significantly, the observers say.
President Donald Trump has announced that the European Union and Mexico will face a 30% tariff on imports to the US from 1 August.
He warned he would impose even higher import taxes if either of the US trading partners decided to retaliate.
The 27-member EU - America's biggest trading partner - said earlier this week it hoped to agree a deal with Washington before 1 August.
Trump has this week also said the US will impose new tariffs on goods from Japan, South Korea, Canada and Brazil, also starting from 1 August. Similar letters were sent this week to a number of smaller US trade partners.
In the letter sent on Friday to European Commission President Ursula von der Leyen, Trump wrote: "We have had years to discuss our trading relationship with the European Union, and have concluded that we must move away from these long-term-large, and persistent, trade deficits, engendered by your tariff, and non-tariff, policies and trade barriers."
"Our relationship has been, unfortunately, far from reciprocal," the letter added.
Canada's Carney talked tough on Trump - now some say he's backing down
The EU has been a frequent target of Trump's criticism. On 2 April, he proposed a 20% tariff for goods from the bloc, as well as dozens of other trade partners. He then threatened to raise the EU import taxes to 50% as trade talks stalled.
Washington and Brussels had hoped to reach an agreement before a deadline of 9 July, but there have been no announcements on progress.
In 2024, the US trade deficit with the bloc was $235.6bn (€202bn; £174bn), according to the office of the US trade representative.
Von der Leyen said the EU remained ready "to continue working towards an agreement by Aug 1".
"Few economies in the world match the European Union's level of openness and adherence to fair trading practices," her statement added.
"We will take all necessary steps to safeguard EU interests, including the adoption of proportionate countermeasures if required."
France's President Emmanuel Macron said he was in "very strong disapproval" of Trump's announcement.
If no agreement is reached, the French leader suggested the EU plan "speeding up the preparation of credible countermeasures".
Italy Prime Minister Giorgia Meloni said in a statement she trusted "a fair agreement" could be reached, adding: "It would make no sense to trigger a trade war between the two sides of the Atlantic."
Dutch Prime Minister Dick Schoof said on social media that the EU "must remain united and resolute" in its aim to reach a "mutually beneficial" deal with the US.
Germany's Association of the Automotive Industry warned about the prospect of rising costs for German carmakers and suppliers, and said it was "regrettable that there is a threat of a further escalation of the trade conflict".
In his letter to Mexico's leader, Trump said the country had not done enough to stop North America becoming a "Narco-Trafficking Playground".
"Mexico has been helping me secure the border, BUT, what Mexico has done, is not enough," Trump added.
In his letters to the EU and Mexico, Trump warned that if either trade partner retaliated with import duties of their own against the US, he would hit back by raising tariffs by a similar percentage over and above the 30%.
Mexico responded to Trump's threat on Saturday, calling it an "unfair deal".
Trump's letter did not say if Mexico goods traded within the 2020 United States-Mexico-Canada Agreement would be exempt from the proposed 1 August tariff hikes, as the White House said would be the case with Canada.
Earlier this week, the White House sent a letter to Canada threatening a 35% tariff.
As of Saturday, the Trump administration has now proposed tariff conditions on 24 countries and the EU.
On 12 April, White House trade adviser Peter Navarro set a goal to secure "90 deals in 90 days".
So far, the president has announced the outlines of two such pacts with the United Kingdom and Vietnam amid ongoing negotiations.
Elon Musk looks on during a news conference with US President Donald Trump in the Oval Office on May 30
After declaring he was stepping away from the political spotlight, Elon Musk got right back in it.
As the Senate debated President Donald Trump’s “Big, Beautiful Bill” on Monday before a final vote, Musk issued a stark warning via his social media platform X.
“Every member of Congress who campaigned on reducing government spending and then immediately voted for the biggest debt increase in history should hang their head in shame! And they will lose their primary next year if it is the last thing I do on this Earth,” he wrote.
A few hours later he went further, declaring on X that if the “insane spending bill passes, the America Party will be formed the next day.”
“Our country needs an alternative to the Democrat-Republican uniparty so that the people actually have a VOICE,” he wrote.
In a late-night post on social media, Trump hit back against Musk and threatened to direct the Department of Government Efficiency (DOGE) against the tech billionaire.
“Elon may get more subsidy than any human being in history, by far, and without subsidies, Elon would probably have to close up shop and head back home to South Africa. No more Rocket launches, Satellites, or Electric Car Production, and our Country would save a FORTUNE. Perhaps we should have DOGE take a good, hard, look at this? BIG MONEY TO BE SAVED!!!” Trump wrote on his Truth Social.
For weeks, Musk has railed against Trump’s policy bill, leading to a very public and ugly fight with Trump earlier this month. In a flurry of X posts several weeks ago, Musk had proposed starting a new political party.
That proposal resurfaced on Monday, when Musk said: “It is obvious with the insane spending of this bill, which increases the debt ceiling by a record FIVE TRILLION DOLLARS that we live in a one-party country – the PORKY PIG PARTY!! Time for a new political party that actually cares about the people.”
Musk’s resolution to support candidates who plan to launch primary campaigns against members of Congress is one of Musk’s most concrete political threats since leaving his post as a White House adviser. Musk spent more than $275 million to support Trump and other Republican candidates in the 2024 election. In late May he said in an interview he was planning to cut back on political spending, saying he has “done enough.”
trumpmuskfeud.jpg
Related article How the feud between Elon Musk and Donald Trump exploded over 72 hours
According to Federal Election Commission filings, Musk’s political action committee, America PAC, last gave money in March to support two Republican candidates running in special elections in Florida – Randy Fine and Jimmy Patronis.
Musk has long supported closed borders, deportations and stopping illegal immigration, in line with the Trump administration.
But the domestic policy bill has appeared to trigger a rift between the Tesla CEO and the White House. Musk has argued that the Republican policy bill will increase the debt, calling it “debt slavery.”
The Senate bill would add nearly $3.3 trillion to the deficit over the next decade, according to a Congressional Budget Office estimate released Sunday. The Senate legislation costs more than the House-approved bill, which would add $2.4 trillion to the deficit over the next decade.
The Senate package contains deeper tax cuts, fewer spending cuts and provisions that would raise revenue. The White House has argued the bill “slashes deficits” and the debt, while “unleashing economic growth.”
The Trump administration and certain Senate Republicans are opting not to include the cost of extending the 2017 Trump tax cuts in their calculations of the bill’s impact on the federal deficit.
Though Musk has said the loss of electric vehicle (EV) and solar energy subsidies and credits in the bill are not why he opposes the legislation, he has complained the bill “gives handouts to industries of the past while severely damaging industries of the future.”
In his post on Truth Social, Trump defended his position against EV mandates, writing: “Elon Musk knew, long before he so strongly Endorsed me for President, that I was strongly against the EV Mandate. It is ridiculous, and was always a major part of my campaign. Electric cars are fine, but not everyone should be forced to own one.”
CNN’s Tami Luhby contributed reporting.
African leaders tell the president during a meeting at the White House that he should win the prestigious award
WASHINGTON—President Trump often bristles at questions from the media. But he perked up when a reporter asked a group of African leaders if he should be awarded the Nobel Peace Prize.
At the conclusion of his first 100 days in office in late April, President Donald Trump made a stunning statement about his progress on tariff negotiations: He had completed trade deals with 200 countries. More than two months later, Trump has announced just three of those agreements – with China, the United Kingdom and Vietnam.
So what happened?
Wednesday marks the day that Trump had set three months ago as a deadline for all countries to reach a deal or face higher “reciprocal” tariffs. Trump has since publicly acknowledged that pausing those “Liberation Day” tariffs until July 9 left insufficient time to negotiate with practically every country around the world.
Trump had initially expected to complete more trade deals by Wednesday’s deadline, but in recent weeks he’s been convinced that landing those deals can’t happen more swiftly, sources familiar with the matter tell CNN. That’s why his public rhetoric has shifted in recent weeks to saying he would send out letters that set higher tariffs on America’s trading partners, effectively getting results on the board while talks continue.
So Trump agreed to push the deadline back to August 1 to give countries that are close to a deal a little more time for talks – particularly the European Union, which is on the verge of announcing a trade deal with the United States.
Progress in EU negotiations
EU and US trade negotiators are nearing a framework agreement that would set in place 10% tariffs and lay out the parameters for extensive trade discussions going forward, according to three officials familiar with the matter.
The progress in negotiations with the EU, in particular, was a key consideration in extending the deadline beyond July 9. Treasury Secretary Scott Bessent pointed to the EU talks, as well as the view that several other key negotiations were in their final stages, as he advocated for more time, according to two people familiar with the matter.
Trump still needs to sign off on any final agreement and talks between the two sides are ongoing, but the officials said the agreement would be announced before the end of the week. Olof Gill, trade spokesperson for the European Commission, confirmed in a press briefing Wednesday that EU trade negotiators are in active discussions with US Commerce Secretary Howard Lutnick and US Trade Representative Jamieson Greer and that a deal is expected to be announced in the coming days.
Shipping containers at the Bayport Container Terminal at the port of Houston in Seabrook, Texas, US, on Thursday, May 22, 2025. US businesses are under mounting pressure to import goods while President Donald Trump's higher tariffs are on pause, and they're simultaneously navigating increasingly complex filing rules when their cargo crosses the border.
Related article Trump has delayed his monster tariffs. Here’s why you should care
The progress marks a dramatic turn in Trump’s long-standing, long-public disdain for the EU, a view that served as the backdrop to months of frustrating and intractable trade discussions this year.
But Trump’s tone – and behind the scenes, the tenor and tempo of the negotiations – shifted dramatically in the weeks since he threatened 50% tariffs on the EU in a morning social media post in late May. That unexpected and dramatic threat sparked an immediate response from the EU and set the stage for an urgent effort to reach some form of an agreement before Trump’s “reciprocal” tariffs snapped into place.
EU officials have been in the midst of briefing member countries about the framework and proposed negotiating process, one of the EU officials said, adding that despite the often-divergent equities of the bloc’s nations, the deal has been presented as the best and likely only way to avoid a dramatic escalation in tariffs on August 1.
Trump’s negotiators have maintained a hardline on the EU’s push for exemptions to sectoral tariffs already in place or forthcoming, the officials said. For instance, a push to reduce Trump’s 25% tariff on autos is a central late-stage focus of the discussions, as has an effort to cut the 50% levies on steel.
US negotiators have indicated some willingness to consider key EU industries and products for possible rate reductions, including airplanes, alcoholic beverages and some agricultural products. But it would require Trump’s final sign-off, the officials said.
EU officials have also pledged to significantly increase purchases of US energy and defense sector goods.
If a deal can’t be reached, the EU has vowed to introduce countermeasures targeting billions of dollars’ worth of US exports to the bloc.
Those retaliatory steps have been due to come into force on July 14. It is not yet clear if the EU will push back that date to account for Trump’s extension of his “reciprocal” tariffs deadline to August 1.
“If no agreement is reached by the stated deadline, the EU is prepared to activate targeted and proportionate countermeasures in defense of its legitimate interest,” Marie Bjerre, Denmark’s minister of European affairs, reminded the European Parliament Wednesday, noting that there are limits to the bloc’s patience.
Other deals are still in the works
Trump has been frustrated by a lack of progress on trade. During a cabinet meeting Tuesday, he said his tariff threats have successfully brought trading partners to the table – but the deals other countries have offered the United States are unacceptable.
“They say … ‘We will give you total access, and you don’t have to pay any tariffs, but please don’t charge us tariffs,’ and we don’t like that deal,” Trump said. “We’re not hard-line, but it’s about time the United States of America started collecting money from countries that were ripping us off – ripping us off – and laughing behind our back at how stupid we were.”
Trump this week has sent out several letters setting new tariffs, including 25% tariffs on Japan and South Korea. Other letters are expected to be publicized Wednesday.
Other deals have been harder to come by.
President Donald Trump leads a cabinet meeting at the White House in Washington, DC, on Tuesday, July 8, 2025.
Related article Trump promises more tariff letters and warns BRICS of what’s coming
India has long been viewed as the most likely major partner to sign onto a framework with the US. But Indian trade negotiators have hardened their positions in recent days, according to US officials. India is also a member of the BRICS group, so it’s unclear what Trump’s 10% tariff threat on BRICS countries Sunday means for trade negotiations.
South Korea had also been viewed for weeks as likely to reach an agreement, though Trump’s auto tariffs remain a key sticking point in those talks, and Trump’s letter on Monday may have thrown a wrench in those gears.
Japan steadily moved further away from an outcome in recent weeks, and Trump cast significant doubt on talks that once seemed on a path to a certain agreement. Japanese trade negotiators, who just weeks ago were scrambling to lay the groundwork for an announcement by last month’s Group of Seven summit, have delivered far more pessimistic messages in their public statements in recent days.
Japan’s Prime Minister Shigeru Ishiba said Tuesday that despite “earnest and sincere discussions,” Japan has been unable to reach a deal, according to remarks translated by CNN. “We deeply regret that the US government has imposed additional tariffs and announced plans to raise tariff rates,” Ishiba said.
Indonesia, Cambodia and Thailand have all delivered substantial offers to their US counterparts in the last two weeks in an effort to move to the front of the line for an agreement and are likely candidates for any near-term deal in the next few days, US officials said.
Brazil has ramped up its efforts to secure an agreement, including bilateral talks at the end of last week designed to expand on an earlier offer to sharply reduce tariffs on certain US products, American administration officials said.
The most prevalent point of contention among foreign trade teams has been a lack of clarity on what their US counterparts envision for any final agreement.
But the biggest roadblock in the more expansive negotiations has been the existence – or promised imposition – of Trump’s sectoral tariffs on autos, steel and pharmaceuticals, US officials said.
CNN’s Alayna Treene, James Frater and Anna Cooban contributed to this report.
In
a stiflingly hot room at a health centre in East London, as he
announced the government’s 10-year plan for the NHS on Thursday, Keir Starmer was confronted with a brutal assessment of his first year in power.
“You’ve
U-turned on your reforms, your MPs don’t trust you, and markets worry
that you’ve lost resolve on fiscal discipline. It’s the epitome, isn’t
it, of sticking-plaster politics and chaos that you promised voters you
would end?” a television journalist asked.
Initially,
Starmer avoided answering the question, but he eventually addressed the
fall-out from his government’s chaotic handling of its welfare bill.
“I’m not going to pretend the last few days have been easy: they’ve been
tough,” he admitted.
“I’m the sort of person
that then wants to reflect on that, to ask myself what do we need to do
to ensure we don’t get into a situation like that again, and we will go
through that process. But I also know … that we will come through it
stronger.”
The jubilant crowds of flag-waving
supporters that greeted the prime minister as he arrived in Downing
Street on 5 July 2024, daring to hope for a brighter future after 14
long years under the Conservative party, felt like a very long time ago.
Senior
members of Starmer’s inner circle now quite openly admit that their
first year in power has not gone as expected. “I always knew it would be
hard, but I think I was probably quite naive about just how hard it
would be,” one said.
“We had a difficult
fiscal inheritance and there was this sense in the country that
everything was broken. We promised change but people aren’t feeling it
yet. And they’re not in any mood to give us the benefit of the doubt,” a
cabinet minister added.
Starmer and his wife, Victoria, surrounded by well-wishers as he arrived in Downing Street on 5 July 2024. Photograph: Paul Ellis/AFP/Getty Images
Despite
all the political misjudgements such as early gloominess over the
economy when the country needed to feel hope, unforced errors over
issues such as the winter fuel cuts and freebies and a party base
unsettled over cuts to international aid and the welfare system, it is
too simplistic to suggest that it has all been bad.
Decisions
to raise the national minimum wage, improve workers’ rights, build more
affordable housing and cut NHS waiting lists have all been popular.
Even more starkly “Labour” policies such as nationalising the railways,
introducing VAT on private schools fees and threatening water firm
bosses over sewage have been well received.
But
the government, slumping behind Nigel Farage’s Reform UK in the polls
and with Starmer’s own personal approval ratings tanking, hasn’t got the
credit. Labour strategists keep themselves awake at night trying to
work out where it went wrong, and what they can do about it.
So
for all the reflection on the year gone by, the focus has now
inevitably turned to what comes next. “We’re only 12 months in: if we
can learn not just from what we’ve got right but also from what has not,
then we still have time to get it right,” one No 10 source said.
Starmer
talks of a decade of national renewal, his assumption being that Labour
will win a second term, and that he’ll still be at the helm of the
party. But not everybody shares that view. Even though the odds are
still – despite everything – of Labour being the largest party.
Some
ministers believe they should focus on the first five years instead, as
a way of injecting some urgency. Backbench MPs, many with small
majorities and fearful of what the next election could bring, are
pushing to make the most of what time they have.
They
may recoil when asked about a reset, but No 10 political strategists do
acknowledge there will be a “next phase” that allows Starmer to move on
from his difficult first year and get the government on to a steadier
footing.
Starmer promised change in his first term in government, which many feel has not been delivered so far. Photograph: Jonathan Brady/PA
They
believe the prime minister needs a big unifying message that allows him
to make ideological arguments – akin to the way Tony Blair used
“modernise”.
The theme of the strategy will be “fairness” –a
word that peppered Starmer’s speech on the NHS on Thursday, and which
they hope they can use in a provocative way and use to pick political
battles. “It’s an invitation to make proper arguments,” an aide said.
In
his autumn conference speech and the run-up to the crucial political
test of next May’s local elections, Starmer will be able to argue there
has been an imbalance in the economy or in previous political priorities
that he will now set about to change.
At the
heart of it, Labour wants to speak to a pervasive feeling in the country
that no matter how hard you work, nothing improves, and life gets
tougher and tougher.
Fairness, they argue,
provides a platform to argue that big decisions – choices such as VAT on
private schools or workers’ rights reforms – were the right things to
do. But also small ones such as investments in crumbling local heritage,
which has become such a symbol of decline.
It
was an argument, strategists believe, that could have been made much
better, to make the case for cuts to winter fuel and the dysfunctional
state of the welfare system.
Crucially, aides
hope the message will resonate right across the Labour coalition,
bringing together progressives to the left of the government and the
more socially conservative voters who were the focus of the last
election.
“Those people are in many ways often
similar in circumstances but very different in values,” one senior
strategist said. “We should be a government for all those people.”
But
there are some senior Labour figures, including some in cabinet and
party grandees, who favour a much more explicit progressivism, to shore
up Labour’s own voters and take on the right when the Reform hordes are
at the gates.
They believe that this is much
closer to Starmer’s own politics and would allow him to speak and act
more like himself, addressing a view held inside and outside Westminster
that he often comes across as inauthentic.
“He’s
been dressed up in all sorts of different incarnations, as an insurgent
disruptor or the hammer of the civil service, which I don’t think he’s
felt comfortable with,” said one ally. “I think the reason why he went
out of his way to express regret over the immigration speech where he
talked about an island of strangers was because it just wasn’t him.”
On
the progressive wing of the party, where Labour is losing more votes,
there is frustration about what many perceive to be leaning to the right
in response to Reform UK.
“It’s
the wrong approach. We should acknowledge that people really care about
small boats, about housing, about the cost of living, but have our own
answers to those problems, not try to ape Reform,” said one senior MP.
“Authenticity is a big problem for Keir. It’s much better that he goes
out and makes a Labour case for what we want to do for the country.”
Some
in No 10 believe that it would be disastrous to pivot back to the
Labour base, comparing it to Ed Miliband’s “35%” strategy that aimed to
unite progressives but which ultimately cost Labour the 2015 election.
While
Starmer is generally praised for his role on the international stage,
and has strong relationships with his fellow world leaders – including,
perhaps counterintuitively, Donald Trump – the same is not true of the
domestic sphere.
There is a strong desire
within No 10 for Starmer to reconnect with voters at home, to spend more
time out in the country with ordinary people, on the campaign trail,
with businesses, with industry, in hospitals – and with his own MPs.
“We
have got to get him off a fucking plane,” one senior aide said. “It
becomes so easy to not think too much about what is going on at home. It
has been at the root of a lot of problems.”
Morgan
McSweeney, Starmer’s chief of staff, is believed by a senior Labour
figure to have been left to political decision-making. Photograph: Shutterstock
The
party finds itself at a crossroads. Morgan McSweeney, Starmer’s fabled
chief of staff, told staff as they entered government that they could
govern as insurgents and that power would make them more radical. But
the pace of change has been frustratingly slow and some aides believe
there must be a serious strategic turn to speed it up.
Many
government figures compare this moment to the turbulent aftermath of
the Hartlepool byelection. Starmer tells friends that he’s used to
people underestimating him, that it happened back then, too, yet he
proved his detractors wrong by sticking to his plan.
But
others are less generous. “Nobody knows what he’s thinking,” said one
senior Labour figure. “He’s delegated political decision-making to
Morgan. He needs to get more of a grip.”
But
while advisers, including McSweeney, often get the blame for the
government’s woes, ultimately the buck stops with the prime minister.
Veterans of Labour’s last time in office believe that Starmer needs to
articulate a more clearly defined purpose. “Until and unless people know
what the point of this government is … then nothing else will follow,”
said one.
“What does Keir actually want? What
does he stand for? For all the contradictions with Tony and Gordon, you
knew they were driven by ideas. It seized them. What does Keir stand
for? Whatever it is, we don’t know,” said a senior Labour figure.
“It’s
all been show not tell. He thinks that if the government delivers
gradual material change that will be enough. But it’s not. It wasn’t for
Joe Biden. It won’t be for Keir Starmer either,” said one minister.
Senior
party figures worry that Starmer’s reputation for being competent, even
if that doesn’t include political flair, has taken a battering over the
past year, and that he needs to turn that round.
“Everybody
thought he was going to be a more professional, competent version of
the succession of failed Tories that we had before. But instead many
people have got the sense that he’s a further instalment of them,” one
said.
Starmer’s allies vehemently reject the
suggestion that he can’t turn things around. “A big drum roll and clash
of cymbals and fireworks wouldn’t work. Keir can win a second term, not
by dancing to Nigel Farage’s tune, but by doing what Labour governments
do in his pragmatic, hard-headed way, trying to make this country
better. That seems to me a more authentic place for him, a better place
for the government.”
But not everybody is as
optimistic. “I just don’t know whether he’ll pull it off,” one senior
figure said. “Keir is a diligent and thorough person who every day jumps
out of bed and thinks what he can do for the country. He goes to bed
every night dissatisfied that he’s not done enough. But somehow in
between those two moments something doesn’t quite connect.”
By volunteering at her school garden, Magdalena McGuire found something radical: the good in other people
‘In tending to the garden together, we create a common purpose rooted in the things we all need,’ writes Magdalena McGuire. Composite: Victoria Hart/Guardian design
‘The friendship of the good’: how a community garden gave me a sense of something bigger than myself
By volunteering at her school garden, Magdalena McGuire found something radical: the good in other people
If
you came across our school garden, you might walk past without giving
it much thought. On the surface, we don’t have anything that would
warrant a visit from Gardening Australia: no kitchen garden or water
feature or “reflection space”. But we do have something else you might
not see at first glance – something I wasn’t expecting to find when I
first came to this suburb.
I moved to Fawkner,
Melbourne with my partner and kids about five years ago, in search of
affordable housing. The suburb was nice enough but I felt unmoored. I
didn’t know anyone here and much of community life seemed to revolve
around structures such as the extended family, the church and the
mosque. I could see how vital these were for people in our suburb; for
my part, however, I’m not religious and my extended family live far
away. I tried to find other ways to make connections: my kids and I went
to Lego time at the library; we hung out at the local playground and
chatted to people at the skate park. But none of it added up to a sense
of belonging.
Then I signed up to help with our school garden. At the very least, I figured, it was a day out in the sun.
On
volunteer day, my partner pushed our kids to school in a wheelbarrow,
and I was armed with a shovel and pitchfork. Around 50 people turned up
to the school on a Sunday to help with the garden, and while the kids
played, the adults chose jobs according to our levels of ability and
enthusiasm. My partner opted to repair the garden beds and I went for
the lower-stakes job of weeding. It was slow and careful work, pulling
out dandelions and chickweed – along with a few chip packets.
Between gardening and tending to the kids,
there were moments of socialising: a nod of thanks from a teacher, a
chat with another parent about the out-of-control compost heap that
lives behind the mud kitchen. These conversations were tentative, at
least on my part; the pandemic and early motherhood had left me out of
practice when it came to socialising. However, the school garden was the
perfect place to learn how to be with other people again and I could
see that I was surrounded by the sorts of people who I wanted to
befriend.
At midday we stopped for lunch (all
halal, some vegan) and in the late afternoon the kids busied themselves
by turning rubber gloves into makeshift water bombs. Eventually we
wheelbarrowed our kids home, happy and hyper and wet.
When
I returned to school on Monday, it looked different – and not just
because the garden was in better shape. It looked different because my
relationship to the place, and the people, had subtly changed: I felt
invested in them.
After a few more gardening
sessions, I had people to talk to and text. At first, these
conversations revolved around the garden; however, one WhatsApp chat
group led to another (as they tend to do) and soon enough I had people
to hang out with. People I could call on for support if I needed it.
Working
together in this way brings us close to what Aristotle called “the
friendship of the good”. This, according to Aristotle, is the best kind
of friendship: it happens when you see the good in another person, and
they in you. It is very different to what he calls a “utilitarian
friendship”, where we spend time with another person because of what
they can do for us. A friendship of the good, conversely – like the
school garden itself – is about creating something bigger than
ourselves.
Our school garden has given me a
way to see the good in my neighbourhood. We have a diverse community:
nearly half the adults here, including myself, were born overseas.
This
doesn’t mean the school garden is utopia. Sometimes the seedlings die.
Sometimes a child gets upset and stomps on a tube stock. But even these
moments become lessons about care, consequences and how to repair
damage.
In tending to the garden together, we
create a common purpose rooted in the things we all need: nourishment,
agency and belonging.
And maybe that’s the most radical thing we can grow.
Israel has continued to launch waves of airstrikes in Gaza, hours after Hamas said it was ready to start talks “immediately” on a US-sponsored proposal for a 60-day ceasefire.
The
announcement by the militant Islamist organisation increased hopes that
a deal may be done within days to pause the killing in Gaza and possibly end the near 21-month conflict.
Saturday
was relatively “calmer” after days of intense bombardment, aid
officials and residents in Gaza said, although 24 Palestinians were
killed, including 10 people seeking humanitarian aid, according to
hospital officials.
Airstrikes struck tents in
the Mawasi coastal area in southern Gaza, killing seven, including a
Palestinian doctor and his three children, according to medics at a
nearby hospital. Four others were killed in the town of Bani Suheila,
and three people were killed in three different strikes in the town of
Khan Younis.
The Israel Defense Forces (IDF) made no immediate comment on the attacks.
Israel’s
security cabinet was due to meet after sundown on Saturday but
officials in Jerusalem said there was “no guarantee” that ministers
would make a decision on the Hamas response to the ceasefire deal.
Separately,
two US contractors with the Gaza Humanitarian Foundation (GHF) were
injured in the south of the territory after unknown assailants threw
grenades at them at a food distribution site, the organisation said.
The
GHF, a US-supported private organisation that began handing out food
parcels in Gaza last month, has been mired in controversy, with the UN
secretary general, António Guterres, saying it was “inherently unsafe”
and that it was “killing people”. The GHF denies this, saying it has
delivered tens of millions of meals in “safety and security”.
Hundreds of Palestinians have been killed
in recent weeks in shooting or shelling by the IDF while travelling to
GHF sites or gathering in large crowds to get aid from convoys brought
into Gaza by the UN that are often stopped and looted.
Aid
workers in Gaza have called again for an immediate cessation of
hostilities, saying that fuel stocks for NGOs are close to running out,
which would lead to the “complete collapse” of humanitarian operations,
much of the health system and communications across the territory. Power
supplies in Gaza rely primarily on large quantities of diesel for
generators.
“We are pretty much down to about
half a day’s worth. When that is gone, everything has to shut down,”
said one humanitarian worker in Deir al-Balah.
Israel
imposed a tight 11-week blockade on Gaza after the most recent
ceasefire collapsed in March, which has only been partly lifted to allow
a small amount of food aid and medical supplies into the territory. No
fuel has been permitted to enter, and supplies that still exist in Gaza
are often in Israeli-controlled areas or combat zones and so
inaccessible.
Benjamin Netanyahu, Israel’s
prime minister, is to fly to Washington on Sunday for talks with the US
president, Donald Trump, who has said in a series of social media posts
that he wants the Gaza war to stop.
Drafts
of the proposed deal seen by the Guardian include a provision
specifying that Trump would personally announce any ceasefire – possibly
in the coming days during Netanyahu’s visit.
However,
sources close to Hamas said the organisation wants greater clarity over
guarantees that the initial truce would lead to a permanent end to the
war and the eventual withdrawal of Israeli troops from Gaza.
There
is also disagreement over who would be allowed to deliver the
“sufficient aid” described in the draft. Hamas want the GHF to be closed
down. Israel wants to maintain a system of distribution independent
from the UN or other countries.
Speaking to
reporters on board Air Force One late on Friday, Trump said he was
optimistic and suggested there “could be a Gaza deal” next week. But
Israeli media have described a series of steps involving separate
Israeli delegations flying to Qatar and Egypt to complete negotiations,
and the current draft specifies that Steve Witkoff, Trump’s personal
envoy, will travel to the Middle East to finalise the deal.
Analysts said this could mean lengthy delays before an agreement is reached.
The
war in Gaza was triggered by a surprise Hamas-led attack into Israel in
October 2023, during which militants killed 1,200 people, mostly
civilians, and abducted 251. Fifty remain in Gaza, less than half still
alive.
Israel’s retaliatory military campaign
has killed at least 57,000 people in Gaza, also mostly civilians,
according to a count by the territory’s ministry of health that is
considered reliable by the UN and many western governments.
Vaibhav
Suryavanshi's hundred against England U-19 in the fourth game came in
just 52 balls. He was finally dismissed for 143 from 78 balls, including
13 fours and 10 sixes. India U-19 are leading the five-match series
2-1.
India's Vaibhav Suryavanshi celebrates after completing their century against England U-19 in the fourth youth ODI. (Reuters)
Vaibhav
Suryavanshi broke Pakistan cricketer Kamram Ghulam's record for fastest
century in youth ODIs on Saturday when the 14-year-old reached the
three-figure mark in just 52 balls against England U-19 in the fourth
game of the five-match series in Worcester.
Suryavanshi,
who had scored of 48, 45 and 86 in his previous three outings in the
series, struck 10 fours and seven sixes during his knock. Ghulam had
reached his hundred in 53 balls previously.
Fastest hundreds in Youth ODIs
Balls
Player
Opponent
Year
52
Vaibhav Suryavanshi (India U-19)
England U-19
2025
53
Kamran Ghulam (Pakistan U-19)
England U-19
2013
68
Tamim Iqbal (Bangladesh U-19)
England U-19
2005-06
69
Raj Angad Bawa (India U-19)
Uganda U-19
2021-22
69
Shaun Marsh (Australia U-19)
Kenya U-19
2001-02
Sent into bat first, India were off to a disastrous start as they lost Ayush Mhatre for just five runs. Vihaan Malhotra joined Suryavanshi as
the duo put up 219 runs for the second wicket to take the game away
from England U-19. However, Suryavanshi missed on a deserving 150.
The
southpaw was dismissed just seven runs shy of the milestone when he was
caught by Joseph Moores off the bowling of Ben Mayes. Suryavanshi's played 78 balls for his knock, which included 13 fours and 10 sixes. Malhotra is still batting in the middle.
This is not the first time Suryavanshi had
made the headlines while playing for India. Last year, the Bihar lad
struck the joint-fastest hundred in men's youth Tests against Australia
U-19 in Chennai, by reaching the three-figure mark in just 56 balls.
England's Moeen Ali had also smashed a 56-ball hundred in 2005 in youth
Tests.
Suryavanshi continues on IPL success
Suryavanshi's
major breakthrough came in the Indian Premier League (IPL) with
Rajasthan Royals when he became the youngest ever to score an IPL
hundred. He finished off his campaign with a fifty. In seven matches,
Suryavanshi scored 255 runs at a strike rate of over 200.
Shubman Gill became only the second Indian after Sunil Gavaskar to get a
double hundred and a hundred in the same Test as India's lead swelled
to 484 at Tea on Day 4 of the second Test at Edgbaston. A quick-fire
110-run partnership between Rishabh Pant and Gill was followed by a
68-run stand for the skipper with Ravindra Jadeja as India moved to 304
for 4 at the end of the second session. Although the fifth wicket stand
was on the slower side, India managed 127 runs in the session in 30
overs, with the run-rate of 4.23 a touch slower than the opening
session's rate of 4.52.
Pant got going straightaway in the second session, executing a late cut
off Shoaib Bashir for a four. Gill then took on Josh Tongue, hitting a
six over fine-leg followed by two fours as he went past Virat Kohli's
tally (449) of most runs in his debut series as India Test captain. Gill
struck another six over fine leg off Tongue, followed by a flat-batted
shot past midwicket for a four to bring up a 57-ball fifty. Pant then
got to a 48-ball fifty with a single off Tongue before extending the
lead past 400 with a six over long-on. The partnership crossed 100 when
Pant swept Bashir for a four but fourth wicket stand ended a short while
later when the left-hander lost his bat, for the second time in the
innings, and was caught at long-off in Bashir's over.
Gill then struck a four and a six in Bashir's over to enter the 80s as
he surpassed Gavaskar's record (344 vs West Indies in 1971) for the
highest aggregate for an Indian in a Test. Ravindra Jadeja had a
watchful start at the other end even as India extended the lead past 450
in the second hour of the second session. Gill got into the 90s with
some quick singles and twos before sweeping Joe Root for a boundary. He
also ran a risky two before Jadeja finally hit a four, forcing a Bashir
delivery through the off side. The 300 came up for India and a short
while later, Gill reached three figures for the second time in the Test,
becoming the third Indian captain to register two hundreds in the same
Test, after Gavaskar and Kohli.
Earlier, on an overcast morning, Brydon Carse emerged as England's most
threatening bowler, troubling India's batters with sharp bounce and
movement. He had KL Rahul edging early on, only for the ball to fly past
slip, and struck Karun Nair on the helmet with one that zipped in.
Carse eventually broke the second-wicket stand on 45, drawing Nair into a
drive and having him caught behind. India's batters, however, managed
to keep the scoreboard ticking, reaching 100 inside the first hour.
England, meanwhile, burned a review for an LBW appeal against Gill, with
replays confirming a clear inside edge. Rahul brought up his fifty
before a beauty from Josh Tongue cleaned him up.
Pant then took over with an aggressive knock. He got off the mark in
style, helping a short ball from Tongue past fine leg for four, before
launching an authoritative six over long-off. Pant also had a lucky
break as he was put down at mid-off by Zak Crawley off Stokes and he
capitalised as he struck a four and an audacious sweep for a six off
Tongue. The southpaw then pulled Bashir for two fours in his first over,
lost his bat trying to hack a Tongue delivery, was nearly caught off a
leading edge and was nearly bowled by the offspinner. But he rode his
luck and continued his attacking approach, a boundary off Bashir
extending the lead past 350 before the Lunch break, with India scoring
113 runs off 25 overs in the session.
Brief scores: India 587 & 304/4 (Shubman Gill 100*, Rishabh Pant 68, KL Rahul 55; Josh Tongue 2-93) lead England 407 by 484 runs.
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).
100 most expensive keywords on Google Ads in the U.S.
Why are these keywords so expensive?
The main reason is due to Google’s ads mechanism:
Google Ads operates on a pay-per-click auction system.
There are only a few ads that appear for each keyword.
Companies
have to outbid each other in order to secure their spot at the top of
the search results. If demand for a keyword is high, it means more
companies are bidding for it, therefore driving up the cost per click.
Demand
for a keyword is high when companies believe it will generate a return
on investment (ROI). Typically, you’ll see this when:
The industry offers high-value services or products (e.g., legal, finance) as each potential sale generates a lot of revenue.
The
keyword signals strong purchase intent (e.g., personal injury lawyer
near me) as they’re likely to lead to direct sales or high-quality
leads.
The location is competitive and populous, e.g., “divorce
lawyer in New York” will be more expensive than “divorce lawyer in
Provincetown”.
There is a peak season (e.g. tax season, holidays)
Which industries do the most expensive keywords belong to?
I analyzed the top 10,000 most expensive keywords to see which niches they belong to:
Legal services (17.52%), with a focus on accident and injury law in specific locations (e.g., Baton Rouge)
Ecommerce (3.85%), with a focus on promotional codes, brand-specific queries, and product searches.
Education (2.58%), with a focus on university-related keywords, career and technical education centers, and student services and programs.
Financial services (1.52%), with a focus on trading platforms, banking services, and investment-related terms.
Technology (1.13%),
with a focus on software development services, computer vision
development, technical education and training, and international
outsourcing (e.g, Romania)
How to avoid paying for expensive keywords
Marketing consultant Dan Kennedy once said, “Whoever can spend the most money to acquire a customer wins.”
Your goal is not to avoid paying for expensive keywords,
but to bid for keywords that make sense according to your goals and
strategy. If a keyword generates a positive ROI for you, then you should
continue bidding on that keyword, no matter how expensive it is. (Expensive is relative after all; a $10 cup of coffee is expensive to me, but could be of value to a snob.)
That said, there are ways to run your Google Ads more effectively, such as:
Targeting long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer”
Using negative keywords to prevent your ads from appearing on irrelevant searches.
Improving your Quality Score by writing relevant ad copy and creating targeted landing pages.
Using
retargeting to focus on people who’ve already interacted with your
website or shown interest in your brand, product, or service.
How to see the paid keywords your competitors are bidding on
If your competitors are paying for certain keywords, it may indicate that they’re profitable for them—and could be for you too.
For
example, if we analyze asana.com, we can see they’re bidding on 1,367
keywords in the U.S. We can also see the keywords they’re bidding on and
how much they’re paying for each keyword (CPC).
If you hover over
the magnifying glass, you can even see the ad they’re running for that
keyword and the link they’re sending paid traffic to.
Ever wonder what makes businesses stand out on the Search Engine Ranking Page (SERP)? The answer is the power of Cost-Per-Click marketing
which charges businesses a certain amount every time a user clicks on a
particular keyword. The cost of a click ranges from pennies to dollars,
depending on the trends and industry.
Businesses invest in high CPC
keywords as they know that the users searching for these keywords are
often in the advanced stage of the buying cycle. This blog is all about
the keywords that cost up to $1000 and also includes the list of the
most expensive CPC keywords.
What are $1000 CPC Keywords?
$1000 are the search terms for which businesses are willing to pay a staggering $1000 for every click on their ad.
These keywords are typically
associated with high-ticket services or products like legal services,
financial advice, or medical consultations. The high purchase intent and
high competition for these keywords make the cost up, but they are
worth investing in as the potential return on investment is substantial,
if the right keyword is targeted.
Most Expensive CPC Niches
1. Insurance
The first and most expensive CPC niche is insurance. This industry offers the highest ROI
because of the significant profit margins, urgency, and upselling and
cross-selling opportunities. The insurance niche tops the list of most
expensive CPC niches with an average CPC of $19.87 and a monthly search volume of 398K.
2. Loans and mortgages
Loans and mortgages are other
expensive CPC niches because of the high competition and probability of
nurtured leads. Due to the high search volume for words like “personal
loan,” “home mortgages,” and “student loan,” the average CPC ranges between $44.28 and $47.12.
3. Lawyer and Attornies
The legal operations are likely to
generate substantial revenue, so the bidding cost for relevant legal
keywords is quite high. Legal keywords like “NAACP legal defence fund”
have CPC costing up to $277.34 with 1300 monthly search volume, and “mesothelioma attorney specialized” with approx CPC of $1000 depicts that lawyer and attornies niche lies in the expensive CPC niches
4. Credit
The financial sensitivity of the
topics makes the credit-related keywords such as credit repair, credit
cards, and bad credit loans highly competitive. Users who are looking
for credit-related solutions are more likely to take action, and this is
what makes these keywords highly valuable for advertisers, costing up
to an average CPC of $36.06.
5. Trading
With the rising trend of
cryptocurrency, blockchain, and NFT-based content portals, the trading
industry has become one of the most talked about highest CPM niches.
Keywords like “crypto com Twitter” and “crypto com Reddit” have CPCs of $137.8 and $135.98 respectively, whereas the average CPC cost of this niche is $33.19.
6. Health and Fitness
Since COVID-19, the health and
fitness niche has been in the trend, making it one of the niches with
the highest CPC. Google itself reported that every day nearly 7% of
searches are only related to this category. This is why the average CPC
cost for treatment-related keywords is $37.8 and the cord blood industry
has an average CPC of $27.8.
7. Real Estate
Real estate keywords are high-ticket
keywords as they are likely to generate huge profits for the advertiser.
With keywords like “buy my house” having a CPC of $111.07, this industry falls under the category of expensive CPC niches.
8. Digital Marketing
With the transition of businesses to
digital platforms, the demand for digital services has also increased.
This is why businesses look for digital marketing professionals online
for their high-ticket projects as well. Due to the competitiveness, the
advertisers have to pay up to $225 for marketing on keywords like “pay-per-click marketing agency”.
Most Expensive CPC/PPC Keywords List
Here’s the list of the twenty most
expensive CPC/PPC keywords, their search volume, and prices that are
collected from online sources.
S.no.
Keyword
Approx CPC
Average Search Volume
1.
Mesothelioma attorney specialized
$1000
150
2.
Best-structured settlement annuity companies
$1000
180
3.
Purchase structured settlements
$1000
210
4.
Offshore accident lawyer premium
$1000
90
5.
High-end luxury private jet charter
$1000
300
6.
Top-tier business liability insurance providers
$1000
250
7.
Executive Rehabilitation Center luxury
$1000
80
8.
Premium wrongful death attorney
$1000
160
9.
Best commercial truck accident lawyer
$1000
200
10.
Luxury private rehab for celebrities
$1000
70
11.
Elite spinal cord injury lawyers
$1000
190
12
Structured settlement funding companies elite
$1000
220
13.
High-end yacht charter brokers
$1000
240
14.
Premium business-class flight deals
$1000
260
15.
Top-tier corporate video conferencing solutions
$1000
280
16.
Luxury executive rehab facilities
$1000
100
17.
High-end mesothelioma law firms
$1000
130
18.
Premium business continuity consultancy
$1000
110
19.
Elite private jet charter hourly rates
$1000
230
20.
Top-tier corporate event management companies
$1000
290
Why Are They So Expensive?
Have you ever thought about the reasons that make these keywords this much expensive? Well, it’s all a matter of demand.
The qualified leads that consultancy
businesses, lawyers, attorneys, and health professionals generate from
these keywords pay them up to thousands of dollars. So, the high bid for these keywords makes sense.
Furthermore, every competitor wants to grab high-ticket clients and with an influx of competitors, the fight to be at the top of the SERP can only be won by paying more money per click.
Another reason for the high prices of
these keywords is that the leads generated by advertising on such
keywords are ready-to-buy leads and there are high chances of conversion.
High CPC Keywords in Other Countries
High CPC Keywords in India
Here’s the list of the ten most
expensive CPC keywords in India with their search volume and prices that
are collected from online sources.
S. no.
Keyword
Search Volume
CPC
1.
Insurance
100K – 1M
$15.96
2.
Lawyer
100K – 1M
$19.82
3.
Mortgage
100K – 1M
$10.59
4.
Attorney
100K – 1M
$15
5.
Donate
100K – 1M
$21.28
6.
Conference call
10K – 100K
$19.33
7.
Degree
100K – 1M
$10
8.
Credit
100K – 1M
$7
9.
Electricity
100K – 1M
$15
10.
SEO
100K – 1M
$13
High CPC keywords in Pakistan
Here’s the list of the 10 most
expensive CPC keywords in Pakistan with their search volume and prices
that are collected from online sources.
S.no.
Keyword
Search Volume
CPC
1.
Cheap insurance
30
$4.92
2.
Home insurance quotes
30
$12.52
3.
Experian credit
10
$6.96
4.
mortgage
5,800
$5.07
5.
Short term loans
70
$3.86
6.
car finance
550
$3.11
7.
company house
3,600
$1.03
8.
Pay-per-click agencies
80
$2.52
9.
PPC agency
80
$2.52
10.
Atera
80
$14.38
High CPC Keywords in Vietnam
Here’s the list of the ten most
expensive CPC keywords in Vietnam, their search volume, and prices that
are collected from online sources.
S.no.
Keyword
Search Volume
CPC
1.
Yeast infection treatment
90
$33.49
2.
Weightloss medication
50
$29.17
3.
Diabetes medication
50
$30.56
4.
Uti medicine
70
$197.57
5.
Cheap insurance
10
$22.35
6.
Car insurance
670
$17.04
7.
Heloc loan
110
$35.81
8.
Equifax credit score
10
$4.05
9.
Forex trading
1200
$5.90
10.
Brokerage account
40
$13.02
Final Words
It’s essential to remember that high
CPCs often reflect the immense value of the leads generated. However,
success hinges on strategic targeting, compelling ad copy, and a deep
understanding of user intent. While it might be tempting to chase the
highest-paying keywords, focusing on relevant terms with a balance of
search volume and competition can also yield impressive results.
It is the latest in a series of high-profile trips by top Moscow officials to North Korea as the countries deepen military and political ties with a focus on Russia’s offensive in Ukraine.
Pyongyang has become one of Moscow’s main allies during its more than three-year-long war in Ukraine, sending thousands of troops and conventional weapons to help the Kremlin remove Ukrainian forces from Kursk in Russia.
More than 6,000 North Korean soldiers have died in the Russia-Ukraine war, according to British Defence Intelligence.
North Korea has also agreed to dispatch 6,000 military engineers and builders to help reconstruction efforts there.
The South Korean intelligence service has said North Korea may be preparing to deploy additional troops in July or August.
The United States and South Korea have expressed concern that, in return, Kim may seek Russian technology transfers that could enhance the threat posed by his nuclear-armed military.
Earlier on Saturday, Lavrov met with his North Korean counterpart Choe Son Hui in Wonsan, a city on the country’s east coast, where a huge resort was opened earlier this month.
“We exchanged views on the situation surrounding the Ukrainian crisis … Our Korean friends confirmed their firm support for all the objectives of the special military operation, as well as for the actions of the Russian leadership and armed forces,” Russian news agency TASS quoted Lavrov as saying.
