The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are:
- Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”)
- Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”)
- Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
- Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)
- Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
- Lawyer (“personal injury lawyer,” “criminal defense lawyer)
- Donate (“car donation centers,” “donating a used car”)
- Degree (“criminal justice degrees online,” “psychology bachelors degree online”)
- Hosting (“hosting ms exchange,” “managed web hosting solution”)
- Claim (“personal injury claim,” “accident claims no win no fee”)
- Conference Call (“best conference call service,” “conference calls toll free”)
- Trading (“cheap online trading,” “stock trades online”)
- Software (“crm software programs,” “help desk software cheap”)
- Recovery (“raid server data recovery,” “hard drive recovery laptop”)
- Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)
- Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)
- Classes (“criminal justice online classes,” “online classes business administration”)
- Rehab (“alcohol rehab centers,” “crack rehab centers”)
- Treatment (“mesothelioma treatment options,” “drug treatment centers”)
- Cord Blood (“cordblood bank,” “store umbilical cord blood”)
We found that that 97% of Google’s revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011), Google brought in $32.2 billion in total advertising revenue.
![Where Does Google Make Its Money? [ infographic ]](https://www.wordstream.com/wp-content/uploads/2021/07/where-does-google-make-its-money.png)
| Keyword | Cost per Click (CPC) | ||
|---|---|---|---|
| Insurance | $54.91 | ||
| Loans | $44.28 | ||
| Mortgage | $47.12 | ||
| Attorney | $47.07 | ||
| Credit | $36.06 | ||
| Lawyer | $42.51 | ||
| Donate | $42.02 | ||
| Degree | $40.61 | ||
| Hosting | $31.91 | ||
| Claim | $45.51 | ||
| Conference Call | $42.05 | ||
| Trading | $33.19 | ||
| Software | $35.29 | ||
| Recovery | $42.03 | ||
| Transfer | $29.86 | ||
| Gas/Electicity | $54.62 | ||
| Classes | $35.04 | ||
| Rehab | $33.59 | ||
| Treatment | $37.18 | ||
| Cord Blood | $27.80 |
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